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Welcome to Discover Seoul Pass
Discover Seoul Pass offers information about tourist attractions, as well as various benefits and services for international tourists visiting Seoul for a more convenient trip. For even better service, please enter the additional information.
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DiscountsLOTTE Duty Free
★ Discounts of up to 15% and other various benefits available ★
LOTTE Duty Free Shop's history represents the history of Korea's Duty Free industry.
In February 1980, the first LOTTE Duty Free shop opened in Sogong-dong, Seoul. Subsequently, branches have opened in Incheon Airport Terminal 1 Store, Incheon Airport Terminal 2 Store, Gimpo Airport, COEX, Gimhae Airport, Busan Store, Jeju Store, World-Tower Store, nine other domestic branches, and in five locations internationally, starting with Indonesia’s Jakarta Airport in 2012 then moving on to Guam, Japan and Vietnam. LOTTE Duty Free offers the best quality products and services, both in retail locations and online, in Chinese, Japanese, and English. Ranked third in the world in 2015, LOTTE is a leader of the duty-free industry and aims to be the top Duty Free Shop in the world by 2020.
LOTTE Duty Free Shop has been striving to make its customers feel satisfied with comfortable shopping spaces, as well as a variety of offers and events.
Since developing the duty free retail industry’s first K-star marketing strategy in 2004, LOTTE Online Duty Free has created celebrity marketing plans with the greatest K-stars around, including Lee Min-ho, Lee Joon-gi, Lee Jong-seok, Ji Chang-wook, Choi Ji-woo, 2PM, Super Junior, TWICE, NCT, and Eru. LOTTE Duty Free communicates with over 500,000 customers domestically and internationally through concerts and meet-and-greets. These efforts have provided many of Korea’s growing visitors the chance to experience Hallyu and other K-culture through enter-tour-ment marketing, a combination of the words “tour” and “entertainment”, which draws the world’s attention to the culture of the Korean wave.
In the years to come, LOTTE Duty Free will take a giant leap forward to lead the world’s duty free business and become the no. 1 global operator of duty-free stores.
Discover Seoul Pass Benefits
1. VIP Silver Card (5-10% discount / does not apply to all brands)
2. 15% discount for a purchase of 1 USD or more
3. Global coupon book for Discover Seoul Pass holders (discounts depending on purchase amount (city, airport branches))
Purchase amount discounts
City Stores (Myeongdong Main Store, World Tower Store, COEX Store) - 15,000 KRW discount for 100+ USD purchase / 30,000 KRW discount for 200+ USD purchase / 50,000 KRW discount for 300 USD purchase
※ No admission fee
Airport Store (Incheon Airport Store, Gimpo Airport Store)
10,000 KRW discount for 100 USD purchase / 15,000 KRW discount for 200 USD purchase
※ Opening Hours
Open all year round
Myeongdong Main Store Lotte Department Store 9F-12F, 81, Namdaemun-ro, Jung-gu, Seoul / World Tower Store World Tower Mall 8F-9F, 300, Olympic-ro, Songpa-gu, Seoul / Coex Store Coex Intercontinental Hotel B1-B2, 513, Yeongdong-daero, Gangnam-gu, Seoul