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WELCOME

Welcome to Discover Seoul Pass

Discover Seoul Pass offers information about tourist attractions, as well as various benefits and services for international tourists visiting Seoul for a more convenient trip. For even better service, please enter the additional information.

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1995
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Discounts

SM Duty Free
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Overview

Smart Shopping, Good Memories


SM Duty Free offers the best smart shopping experience through cooperation with carefully selected top companies in Korea to provide customers with a variety of products and customer-oriented events.
At SM Duty Free you will be able to find not only timeless luxury brands, but also exclusive world-class Korean products at reasonable prices.

In addition to a great shopping opportunity, SM Duty Free aims to provide you with a pleasant travel experience as well. By working with the global no. 1 cultural tourism group, Hana Tour, SM Duty Free strives to become a new paradigm in the duty free sector. Through this project, Hana Tour's network with 32 countries around the world, along with their travel infrastructure and cooperation with hallyu stars, international tourists can enjoy a new kind of leisure and shopping experience.

Discover Seoul Pass Benefits


1. Upgrade to VIP Membership Silver
2. Small gift (when visiting)
3. SM Card discount coupons (10,000 KRW for purchases over 30 USD, 30,000 KRW for 100 USD purchase, 50,000 KRW for 200 USD purchase, 100,000 KRW for 300 USD purchase)
4. Taxi fee refund (up to 20,000 KRW)
5. 25% discount on one bottle of an alcoholic drink
6. 10,000 KRW discount when buying more than two cartons of cigarettes

※ Opening Hours
10:00-19:00

※ Exchange rates will be subject to change
※ All pass benefits are subject to change

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Area information

Attractions in the surrounding area