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Welcome to Discover Seoul Pass
Discover Seoul Pass offers information about tourist attractions, as well as various benefits and services for international tourists visiting Seoul for a more convenient trip. For even better service, please enter the additional information.
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Free Admission with PassSMTOWN Museum
Meet SM artists and experience their work at this fresh new cultural complex
At SMTOWN Museum, you can check out the history, albums, performance outfits, and the merchandise of SM artists from their debut until now. You'll also be able to learn how content for SM artists is made. At SMTOWN Museum you can have the unique experience of meeting your favorite SM idols through VR and augmented reality technology.
An archive of SM artists' performance outfits and props
Experience the stories of SM artists from their debut until now and take a look at their released albums and photo books
A unique chance to see a different side of SMTOWN artists
Find out how SMTOWN music videos and concerts are made through music video scripts, sketches of shoot locations, and concert pictures and videos
DREAMS COME TRUE
Take a look at how SM artists' work is produced
A souvenir shop with products you can't find anywhere else and a photo printing booth!
※ Opening Hours
※ Please Note
Last admission at 21:00