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Welcome to Discover Seoul Pass
Discover Seoul Pass offers information about tourist attractions, as well as various benefits and services for international tourists visiting Seoul for a more convenient trip. For even better service, please enter the additional information.
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Free Admission with PassSMTOWN MUSEUM
Complex cultural playground to feel and experience the traces of SM artist. Feel the brilliant moments you created with SM artists at SMTOWN MUSEUM.
Take a close look at the history of SM artists from their debut by albums, costumes and props. Also learn how SM contents are produced. Enjoy a special and fun time just for you with your favorite artist through augmented reality.
■ AR PHOTO with ARTIST
Take a picture and make a video by experiencing augmented reality(AR) with artists.
■ MCN STUDIO
A new concept live studio hosted by SM artists on the spot. Also enjoy the program through SMTOWN media outside at SMTOWN square
■ ARTIST GALLERY
Special spacce to view the archives of SM artists through their costumes, props and activities
■ SM ARCHIVE
A space to learn and experience how your favorite SM artist makes their albums, pictorials and music
■ SPECIAL EXHIBITION
Special exhibition of never-before-seen SM artists
■ SMTOWN LIVE Beyond Story
A space to see the brilliant stages of SMTOWN LIVE concerts and behind the scene backstage of the concert
■ DREAMS COME TRUE with NCT
Space to see how SM's artists produce their music
■ RECORDING STUDIO
Enjoy the smart karaoke application 'everysing' where the artists actually recorded their songs
■ MUSEUM SHOP
Grab a piece of souvenir at the shop and get your photos and videos of you at SMTOWN
※ Opening Hours
※ Please Note
Last admission at 19:30